If your business isn’t taking advantage of responsive web design right now or planning on it in the very near future, you are in danger of going out of business in 2015.
There are three exceptions to the rule:
- 1. you don’t depend on your website to stay in business,
- 2. you have no competitors, or
- 3. you are familiar with responsive design, you’ve already verified it’s not the right fit for you, as Linkedin has, and you have an alternative mobile strategy.
If any of these three apply to you, then you’re ok, carry on. But if your company depends on its website enough that losing the business it brings to you would be a serious blow, getting a responsive website before the end of the year should be your #1 online marketing goal.
If the term “responsive web design” is new to you, don’t feel bad, I promise you’re with the majority. In about 20 seconds you’ll know what it is and be able to look smart by talking about responsive design at dinner parties.
What is Responsive Web Design?
Responsive Web Design is a collection of techniques that allow a website to flex and adapt to the size of screen it’s being viewed on. Someone opening your site on a small smartphone will be shown the same site as the person opening it on their laptop but the site will have noticed the constraints and automatically reformatted to give the user an experience better suited to their device. No more loading a huge website and having to zoom in and out to find the content you're looking for. Responsive web design takes into account interaction too and makes your site easier to use by acknowledging and integrating things like touch screens to aid navigation.
So now (hopefully) you understand what responsive web design is, perhaps we should have a run down of the benefits.
Future proofing. Responsive sites work well across the multitude of existing devices on the market. It’s a safe bet it will for considerable time to come.
Better, faster, smarter user experience. Optimizing your site no matter what the user chooses to view it on makes their life easier. Happier customers means a happier business.
Cost Effective. Responsive sites take a little longer to put together, but they survive longer and the unified approach means management, support and upgrades only need be applied to one place. That saves time and money.
SEO optimised. Managing SEO for separate mobile and desktop sites is hard and doesn’t produce great results. Google actually recommends a responsive approach to combat these problems and a consolidated view of your results means more focus.
Improve conversion rates. An optimised and consistent site, no matter what platform it’s viewed on, provides a better experience for the user which is more likely to lead to them engaging with you than going elsewhere.
Responsive web design isn’t a trend any more, it’s a must. Being able to offer consumers a beautiful optimized experience regardless of their choice of device means you’ll have expanded the reach of your service and the chances you have of engaging with individuals. The long lasting nature of this approach is incredibly valuable and the cost effectiveness is a clear advantage.
Here at Trikon Infosystems, we are passionate about responsive web design, we could bang on about it for ages if you’ll let us.We’d love to help you stay ahead of the game.